2018 Cone/Porter Novelli Purpose Study: The Need-to-Know Data & Insights
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in multi-dimensional ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.
Join Cone to learn about the findings and insights from the newly released 2018 Cone/Porter Noveli Purpose Study. The study, examining consumer expectations and behaviors towards companies that lead with Purpose, finds that Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship.
This webinar will walk you through key data and critical implications for business, as well as best practices and examples of companies leading with Purpose.
• Alison DaSilva, Executive Vice President, Purpose/CSR, Cone
• Whitney Dailey, Vice President, Marketing/Research & Insights, Cone